Our Mission

“Bringing the high standards of Hollywood photography to the world of medicine”

Our Story

The TRUE-See Difference

Hollywood movie sets have filming standards; we treat quality as a matter of life and death because of the celebrities. In medicine, it really is someone’s life and the provider’s license on the line, yet there is NO standard.

We believe that measurable image quality is critical to medical care and reimbursement.

After realizing that established standards from the film industry could solve a major problem for health care providers, the founder of TRUE-See partnered with wound care physicians to develop a trusted standard for medical imagery, accuracy, and reliability. This imaging solution brings advanced color calibration techniques and electronic measurement capabilities to clinical settings to improve proper documentation of a patient’s medical record, offering proof of medical necessity and ultimately improving treatment decisions.

With Patented calibration slates and advanced, secure software tools, TRUE-See offers a new, trusted standard in imagery. We’re advancing the way doctors and nurses across the country document wounds and care for their patients, allowing them to:

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Make better clinical decisions based on accurate wound image records.

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Improve patient care and safety by documenting an accurate, evidence-based record.
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Reduce the risk of payment denials and audits with an added layer of security.

A Team with a Vision

Dedicated to a measurable standard in medical photography, meet some of our diverse team of clinicians, engineers and advisors.

Francis James - True-see FOUNDER AND CHIEF EXECUTIVE OFFICER

“My passion is helping people by bringing the critical care in Hollywood cinematography to the medical world.”

Francis James

FOUNDER AND CHIEF EXECUTIVE OFFICER

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As an inventor and an entrepreneur, TRUE-See is the culmination of my work in health care and film making. After realizing that applying established standards from the film industry could solve a major problem for health care providers, I partnered with multiple wound care physicians to develop a trusted standard for medical imagery accuracy and reliability. Our imaging solution now brings advanced color calibration techniques and electronic measurement capabilities to clinical settings to improve proper documentation of a patient’s medical record, offering proof of medical necessity and ultimately improving treatment decisions.

Mr. James is an award winning cinematographer and a member of the International Cinematographer’s Guild. He credits range from big budget Hollywood films such as Terminator Genisys and Geostorm to National Geographic specials and Sundance Film Festival winners. He has published articles on cinematography brings this unique expertise to create standard for medical photography. Mr. James graduated with a BFA in Film from the Philadelphia College of Art.

SABRINA QUAVE - True-see VICE PRESIDENT OF OPERATIONS

“I love what I do because I can be a voice to a solution that everyone needs!” 

SABRINA QUAVE

VICE PRESIDENT OF OPERATIONS

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Ms. Quave is a Licensed Practical Nurse, a paramedic, a Certified Food and Nutrition Director, and an Executive Chef trained by the Culinary Institute of America. She was most recently a Regional Small Business Model director in healthcare management. She trained new directors and chefs in numerous hospitals in five states. Ms. Quave has a B.A. focusing on marketing and management from Loyola University.

As the VP of Operations for TRUE-See, I am responsible for the overall company operations including, development of internal processes, Security Officer and tech oversight, Customer Service, Project Management, Training and Implementation of our product, and Quality Assurance.

COLIN WILCOX - True-see SENIOR ARCHITECTPROJECT MANAGER

“I love to be on the cutting edge and making a real difference in people’s lives.”

COLIN WILCOX

SENIOR ARCHITECT/PROJECT MANAGER

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Colin Wilcox is a developer who has clear insight into what a project requires at any given time in the project lifecycle. He specializes in solving complex problems and providing quality solutions to the clients. A post-graduate (MSc) in Computer Graphics, Vision and Imaging from University College, London, he has more than 10 years of experience on multiple fronts and is a proven leader in the domain of software engineering.

David Lindsey - True-see Senior Software Engineer

“Medical imaging is a fantastic blend of technology, requiring absolute precision and creative problem solving.”

David Lindsey

Senior Software Engineer

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David is a full-stack developer, and mobile developer and has more than 15 years of experience and holds a Diploma in Computing from Oxford University. He has worked on projects such as small websites to mobile applications which have complex development and design patterns. David’s prior clientele ranges from solo founders to SMEs and large enterprises on everything from small projects to large SaaS projects.

Vinay Kumar - True-see Vice President – Engineering

“It is deeply satisfying to see all the ways our patented technology is put to use in the real world.”

Vinay Kumar

Vice President – Engineering

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Vinay began his career when the world of computers and software development was drastically different from the present one. He has previously worked with Infosys at their Bangalore (India) & Atlanta (US) offices and at the Robotics & AI Laboratories of the Indian Institute of Technology, Madras (now Chennai). A graduate of Regional Engineering College (now National Institute of Technology), Tiruchirappalli, the business domains he has extensive experience in include, but are not limited to, bioinformatics, premedia and publication, device drivers, electronic forms, network management, and inventory management.

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