Our Mission
“Bringing the high standards of Hollywood photography to the world of medicine”
Our Story
The TRUE-See Difference
Hollywood movie sets have filming standards; we treat quality as a matter of life and death because of the celebrities. In medicine, it really is someone’s life and the provider’s license on the line, yet there is NO standard.
We believe that measurable image quality is critical to medical care and reimbursement.
After realizing that established standards from the film industry could solve a major problem for health care providers, the founder of TRUE-See partnered with wound care physicians to develop a trusted standard for medical imagery, accuracy, and reliability. This imaging solution brings advanced color calibration techniques and electronic measurement capabilities to clinical settings to improve proper documentation of a patient’s medical record, offering proof of medical necessity and ultimately improving treatment decisions.
With Patented calibration slates and advanced, secure software tools, TRUE-See offers a new, trusted standard in imagery. We’re advancing the way doctors and nurses across the country document wounds and care for their patients, allowing them to:
Make better clinical decisions based on accurate wound image records.
A Team with a Vision
Dedicated to a measurable standard in medical photography, meet some of our diverse team of clinicians, engineers and advisors.
Uncas “Ben” Favret
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Ben is an experienced Chief Executive responsible for “game changing” business and product launches to achieve rapid revenue growth. He has thirty-five years of experience in medical device, health care services, biotech, and pharma businesses in the US as CEO, President, VP Strategic Business Development, Sales Management, M&A, Business Development and Operational Excellence with both Venture capital backed Start-up and publicly traded companies. Ben took Vestagen from writing the business plan to successfully raising over $40m in capital, getting FDA clearance in a new product category, landing major health systems as customers and investors leading to the sale of the healthcare business. He is an analytical and data-driven thinker, results oriented, comfortable with ambiguity, have strong execution capabilities and high energy making me an engaging leader. As Member of the Malcom Baldrige Board of Examiners he has implemented the Performance Excellence Framework into many companies and served as Co-Chair of the Leapfrog Partners Board and on the Board of multiple charitable organizations.
“My passion is helping people by bringing the critical care in Hollywood cinematography to the medical world.”
Francis James
FOUNDER AND CHIEF PRODUCT OFFICER
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TRUE-See is the result of a lifelong journey at the intersection of storytelling and service. As both an inventor and entrepreneur, Francis saw a unique opportunity to bring the precision and standards of the film industry into healthcare, where clarity and accuracy can profoundly impact patient outcomes. By collaborating closely with wound care physicians, he developed a trusted medical photography solution that enhances clinical documentation through advanced color calibration and electronic measurement. His goal was simple yet powerful: to support clinicians in making better-informed decisions and to ensure every patient’s story is told with accuracy and care.
Francis’ background as an award-winning cinematographer has shaped this vision. From Hollywood blockbusters like Terminator: Genisys and Geostorm to National Geographic specials and Sundance winners, he spent years mastering the art of visual storytelling. Now, he brings that same dedication to detail and truth, to medical photography. Francis holds a BFA in Film from the Philadelphia College of Art and he is a proud member of the International Cinematographer’s Guild.
SABRINA QUAVE
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With a lifelong dedication to care and service, Sabrina brings a rare blend of clinical expertise and operational leadership to her role at TRUE-See. A Licensed Practical Nurse, paramedic, Certified Food and Nutrition Director, and Executive Chef trained at the Culinary Institute of America, Sabrina’s journey has always centered around nurturing others—whether through healing, nourishment, or guidance.
Her career spans healthcare management and hands-on training, most recently serving as a Regional Director for a small business healthcare model, where she mentored new directors and chefs across hospitals in five states. She holds a B.A. in Marketing and Management from Loyola University, grounding her compassionate leadership in strategic insight.
As VP of Operations at TRUE-See, Sabrina oversees the heartbeat of the company, leading internal process development, customer success, project management, training, and implementation. She also serves as Security and Compliancy Officer and provides oversight for technology and quality assurance. Her work ensures that every part of the organization runs with integrity, clarity, and care.
“Driving and implementing technology strategies that enhance patient care and elevate clinical performance has always been a core passion of mine.”
Jay Skinnell
CTO
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Jay is a seasoned Chief Technology Officer with over 16 years of experience leading technology teams and spearheading digital transformation within the healthcare sector. He specializes in crafting and executing tech strategies that align seamlessly with business objectives, driving substantial growth and operational efficiency.
Jay is deeply committed to innovation and continuous improvement, with a strong focus on building high-performing teams. He has successfully scaled technology departments and delivered cutting-edge solutions across multiple healthcare organizations. His record includes a 300% boost in product development efficiency – all while consistently staying under budget.
Sam Purnell
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Samantha “Sam” Purnell brings a unique blend of clinical insight and product management expertise to TRUE-See, enabling her to anticipate user needs and create solutions that work seamlessly in real-world settings. A former registered nurse turned seasoned Product Manager, she understands both the human impact of technology and the precision required to deliver solutions that truly serve their users.
Sam has led product strategy for enterprise healthcare platforms, mobile applications, and software startups—always with a focus on clarity, quality, and genuine user benefit. Her approach combines rigorous market research with deep listening, ensuring every feature has a clear purpose and every launch delivers measurable impact.
Known for exceptional communication and relationship-building skills, Sam fosters strong connections with stakeholders at every level. She thrives in remote, distributed team environments, skillfully navigating cross-functional collaboration across time zones. Sam provides a sharp eye for detail, relentless focus on quality and innovation, and deep expertise in the healthcare industry.
Anchored in empathy, innovation, and a commitment to excellence, Sam keeps the user experience at the center of every decision—building products that not only meet requirements but also make a meaningful difference in people’s lives.
“Great engineering is about seeing clearly; both the problem and the people it affects. My goal is to build solutions that are as elegant as they are effective.”
COLIN WILCOX
Consulting Vice President – Projects
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His work spans computer imaging, color science, and advanced rendering techniques, all grounded in a commitment to quality and care. Whether collaborating with teams or mentoring others, Colin leads with insight, patience, and a steady hand, always focused on delivering meaningful results.
Colin’s toolkit includes a wide range of programming languages including C, C++, Zig, C#, Java, JavaScript, Lua, and Python and platforms such as .NET, OpenMesh, OpenCV, Unity, and Godot. But what truly sets him apart is his ability to listen deeply, think holistically, and guide projects with wisdom and care.
“To build software is to shape possibility. It’s where logic meets imagination, and where every line of code carries the potential to make life better.”
Vinay Kumar
Vice President – Engineering
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A graduate of Regional Engineering College (now NIT Tiruchirappalli), Vinay has contributed pioneering work at Infosys in Bangalore and Atlanta, and at the Robotics & AI Laboratories of IIT Madras. His experience spans diverse domains—from bioinformatics and device drivers to network and inventory management, each approached with curiosity, precision, and care.
Vinay’s technical fluency includes languages like C#, C++, Java, COBOL, Pascal, and Prolog, and platforms ranging from MS-Windows and UNIX to VAX/VMS and ES9000. But beyond the tools, it’s his creative spirit and deep insight that guide his work, always seeking elegant solutions that serve real human needs.
“I see software as a living canvas, where thoughtful design meets meaningful function. My goal is to create tools that not only work well but feel right to the people who use them.”
David Lindsey
Senior Software Engineer
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David is a seasoned full-stack and mobile developer who approaches software with the mind of a craftsman and the heart of a problem-solver. With over 20 years of experience and a Diploma in Computing from Oxford University, David has built everything from elegant websites to robust mobile applications, each designed with care, precision, and purpose.
His work spans solo founder startups to large-scale enterprise SaaS platforms, always guided by a deep understanding of both the technical and human sides of development. David’s expertise includes Python, JavaScript, Java, C#, Swift, PHP, and HTML/CSS, and he’s fluent in frameworks like Django, Flask, React, and native mobile platforms for Android and iOS.
David brings quiet wisdom to every project, blending creativity with clarity to build solutions that last.